My Work as a Digital Media Specialist

In between my work in graduate school where I explored the new methods of interaction, and a decade’s long love affair with documentary photography, examining the stories that make us human, I began a more contemporary career path in communications for higher education.

Past Experience

  • June 2019 to Present

    In my current position with the University of Delaware Graduate College, I hold the title of Digital Media Specialist. I work to support the larger Marketing and Communications team by focusing on the technology that drives our online presence.

    Primarily, this involves maintaining and planning the multiple sites that we use to serve different subsets of our audience including a public facing site, an internal community portal, and the Professional and Continuing Studies sites for our life long learners. Beyond this work, I leverage my past experience with the university to provide support with the production of events, and better utilizing our CRM system’s powerful marketing tools.

    In cases where there we do not have an infrastructure to do what we want to, I will also step in to research possible solutions and their implementation.

  • June 2018 to June 2019

    After completing my Undergraduate degree, I accepted a Graduate Assistantship with the Office of Graduate and Professional Education. Down to the same supervisor, there were many parallels to my work with the Research Office. Day to day, I would maintain and update pages on the website, work with office leadership to prepare and distribute email blasts, and drop everything every month or so to create the resources necessary to run a successful event. The main difference was now I was working to support the graduate student body.

    With the increase in hours and experience, I was given the opportunity to delve into more the more technical work as well, primarily maintaining, improving, and developing new infrastructure to process the information tied to the cadence of work our office completed help students along their graduate career.

  • October 2016 to August 2018

    In the fall of my Junior year of undergrad, I was contacted by 3 separate faculty in my department about a position as a Communications Assistant for the University of Delaware’s Research Office as they geared up to overhaul their cumbersome website.

    In this role, I worked directly with the Communications Manager to develop the offices online presence. On top of developing a more contemporary website fit for an R1 university, I worked on weekly email blasts, one-off pages that provided a landing for our marketing efforts, and worked with office stakeholders to produce the digital and print assets necessary to run a successful and engaging event.

  • M.A in Interaction Design, University of Delaware, 2019

    B.F.A in Visual Communications, University of Delaware, 2018

Platforms and Skills

Web and CMS

  • WordPress

  • Squarespace

  • Shopify

  • AEM

  • HTML5

  • CSS

Email Marketing and Analytics

  • Mailchimp

  • Slate CRM

  • Tableau Public

Design and Photography

  • Adobe InDesign

  • Adobe Lightroom

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe XD

Recent Work

udel.edu/grad/

Adobe Experience Manager

The front facing web presence for the University of Delaware Graduate College. Over the first 6 months of the pandemic, I served as the primary web designer as we moved the previous iteration of our site from a highly customized WordPress instance to the structure of the university at large in Adobe Experience Manager.

For some pages, the content is fairly utilitarian, comprising of little more than text, but a few notable areas where we tried to create a more engaging experience include:

grad.udel.edu/graduate-community-portal

WordPress

The community portal was developed in tandem with the rollout of the new AEM website as an area where students and faculty could quickly locate resources that would otherwise bloat a website intended for prospective members of the community.